We study what makes a business easier to understand, to trust and to choose.
Evidence before advice. We watch real businesses and the choices their customers actually make, we measure what most agencies leave to opinion, and we publish what holds up. It is open whether or not you ever work with us.
Current findings
A finding is something we have seen and are ready to defend, with its limits and its evidence attached. Open one to see what it rests on, and what it does not prove.
F.01 · Trust & proof · OBSERVEDA bilingual brand is judged on the script it treats as an afterthought. Flipping a Latin layout right to left is not localisation, and Arabic-reading customers lose trust before they can say why.+
Arabic–Latin markets · brand, packaging and interface
Drawn from our projects and published work, not from a sampled study. It says nothing about how big the effect is.
F.02 · Market intelligence · ARGUEDDelivered work loses value from the day it ships. Measurement gains it: the worth of a benchmark is its record over time, and that record cannot be rebuilt after the fact.+
Professional services · reasoned from how the market works
An argument about how the market works, not a measured result. It is the reason the Growth Score™ exists; it is not proof that the Growth Score™ works.
F.03 · Positioning & clarity · ARGUEDMost businesses that describe a marketing problem have a clarity problem. Effort spent on top of unclear positioning does not add up. It is spent again every time.+
Owner-led businesses · at the diagnosis stage
This is where every VIXART project starts. It is written here so it can be argued with, not presented as a measured rate.
F.04 · Experience & conversion · OBSERVEDCustomers do not remember the specification. They remember the moment that beat what they expected, and where there is real choice the strongest memory wins the loyalty.+
Hotels & restaurants · guest experience
Seen in our hospitality work in Morocco. Not claimed for categories where the purchase is rare or purely practical.
F.05 · Customer choice · ARGUEDHigh prices follow proof, not promises. The things that carry proof (reviews, case studies, referrals, recognition) build up slowly, and cannot be bought late.+
Considered, high-value purchases
Reasoned from how considered purchases are made. No timing is claimed: we do not know how long it takes to build up in a given market.
F.06 · Growth systems & governance · OBSERVEDRebrands rarely fail at the logo. They fail at the rollout, where dozens of suppliers each read the brand slightly differently and the system drifts without anyone deciding to change it.+
Brands with several sites and several suppliers
Seen on brands large enough to outgrow a single studio. A one-site business is not the case this describes.
VIXART Growth Score™
The instrument the research is measured with. Eight parts of a business are scored, they add up to one number out of a hundred, and that number lands in one of five bands. The same instrument runs on a single company inside a project and across a whole market in a benchmark. That is what makes the two comparable.
- Positioning
- Branding
- Customer Experience
- Digital Presence
- Visibility
- Trust
- Conversion
- Retention
Agadir Benchmark
The first attempt to run the Growth Score™ across a market instead of a single business. Nothing from it is published yet. When it is, the sample and the method come with the numbers, not after them.
RESULTS NOT PUBLISHEDResearch notes
12 ENTRIESEverything we have published, in full and filed by territory. This is the evidence the findings point at.
Start by findingthe problem.
A 30-minute Growth Consultation™ on your business. Expect real preparation, useful answers and clear next steps.
Book Growth Consultation™