Evidence before advice. We watch real businesses and the choices their customers actually make, we measure what most agencies leave to opinion, and we publish what holds up. It is open whether or not you ever work with us.
A finding is something we have seen and are ready to defend, with its limits and its evidence attached. Open one to see what it rests on, and what it does not prove.
Scope is stated. Every finding names the market and the material it rests on. A finding with no scope is an opinion with a number attached.
Evidence is traceable. Nothing is published here that does not point at the note, the project or the measurement behind it.
Local is not universal. What holds in Agadir hospitality is not claimed for every market. Where we do not know, the page says so.
The instrument the research is measured with. Eight parts of a business are scored, they add up to one number out of a hundred, and that number lands in one of five bands. The same instrument runs on a single company inside a project and across a whole market in a benchmark. That is what makes the two comparable.
The first attempt to run the Growth Score™ across a market instead of a single business. Nothing from it is published yet. When it is, the sample and the method come with the numbers, not after them.
The instrument behind this research also runs on one company at a time. It is where every project starts: eight parts measured, one score out of a hundred, and a written account of where attention, trust and revenue are leaking, before anyone proposes a tactic.
